Unfortunately, times change. Those image rollovers that you used to think were innovative are now horribly outdated and your competition seems to have redesigned their Web site about every 6 months since yours went live several years ago. It’s time to redesign.
It sounds like such a great project that it couldn’t possibly go wrong, but trust me
Copied with permission from: http://plrplr.com/52834/before-you-redesign-your-web-site/